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Exchanges and returns until January 31, 2026

SL Benfica Black Friday

This Thursday marks the start of SL Benfica’s Black Friday!

Take advantage of amazing deals on kits, Adidas Originals, training gear, lifestyle collections, and our Retro line — with discounts up to 60% on selected items.

Plus, enjoy extra perks: Members earn 10% of their purchase value in their Virtual Wallet, while Registered Fans earn 5%.

From November 27 to December 1, enjoy SL Benfica’s Black Friday.

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Up to 60% discount

in selected products

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Earn 10%

As a Member, you earn 10% of your purchase value in your virtual wallet.

Earn 5%

As a Registered Fan, you earn 5% of your purchase value in your virtual wallet.

Earn 10% or 5%

Members earn 10% of their purchase value in their Virtual Wallet, while Registered Fans earn 5%.

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Free shipping on orders over €20 to mainland Portugal.
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Exchanges and returns available until January 31, 2026.

Where you can buy SL Benfica

Other points of sale

Benfica Official Stores and Spots

Check the schedules here.

Casa Benfica Santarém

Check the schedules here.

Benfica Shop&Go

Visit the Stadium and the Freeport Fashion Outlet.

Useful information


Free Delivery

Shipping Information – Online Store Purchases

Mainland Portugal: Enjoy free shipping on all orders over 20,00€.

International Shipping: Free shipping thresholds vary depending on your zone/location:
_ Zones 1, 2, 3: Free shipping on orders over59,99€.
_ Zones 4 and 5: Free shipping on orders over 99,99€.
_ Other Zones: Free shipping on orders over 150,00€.

For more information on zones/locations, consult the shipping table here.


Black Friday Campaign Terms and Conditions

The Black Friday Campaign cannot be combined with other discounts or ongoing promotions and is valid exclusively from 27/11 to 1/12 on products identified with the "Black Friday" tag, while stocks last, at: Benfica Official Online Store, Benfica Official Store App and Benfica Shop&Go, Benfica Official Store Estádio, Benfica Official Outlet Strada, Benfica Official Store Colombo, Benfica Official Store Mar Shopping, Benfica Official Store Freeport Fashion Outlet, Benfica Boarding Gate Alameda, Benfica Official Store Rossio, Benfica Official Store Coimbra, and Benfica Official Store Santarém.

The Black Friday Campaign includes a direct discount on the product and the attribution of balance to your Virtual Wallet. The balance will only be credited after the order has been shipped. Offer exclusive to registered users and valid for purchases made on the Website and App.

In-store, to access the amount accumulated in your Virtual Wallet, present your Membership Card or Digital “Sou Benfica” Card (Registered Fan), available in the Benfica Official App.


Direct Black Friday Discount Conditions + Virtual Wallet Balance for Members and Registered Fans

Direct Discount Calculation

The direct discount is applied to the general retail price of the product and cannot be combined with the Member price or Registered Fan Digital Card price for the same product.

Example:
_ Original price: 100,00€
_ "Black Friday" promotional discount: 20%
_ Final price after discount: 80,00€


Virtual Wallet Balance Calculation

In addition to the direct discount, Members and Registered Fans can benefit from additional balance in their Virtual Wallet on purchases included in the Black Friday Campaign.

The amount accumulated is calculated based on the promotional price, not the original price.
_ Members accumulate 10% of the promotional price.
_ Registered Fans accumulate 5% of the promotional price.


Example:
_ Promotional price of the product: 80,00€ (after the 20% discount)
_ If the buyer is a Member, they accumulate 10% of 80,00€, which equals 8,00€ (this amount will be added to the Virtual Wallet afterwards).
_ If the buyer is a Registered Fan, they accumulate 5% of 80,00€, which equals 4,00€ (this amount will be added to the Virtual Wallet afterwards).

Campaign Summary: The direct discount is applied to the product’s original retail price.
Buyers who are registered as Members or Registered Fans accumulate an additional 10% or 5%, respectively, based on the promotional price.


How do I access my Virtual Wallet balance in-store?

To access the amount accumulated in your Virtual Wallet, present your Membership Card or Digital Sou Benfica Card (Registered Fan), available in the Benfica Official App.

Download the official App at: https://www.slbenfica.pt/pt-pt/app


Maximum Limit of Items per Product Reference

The offers included in the Black Friday Campaign are limited to the purchase of 5 (five) units per product reference. This means that, regardless of the total number of items a customer wishes to buy, they may purchase a maximum of 5 units of the same product.