Benfica District with a global dimension

Pioneering and innovative Benfica District, as a project to transform the space surrounding the Estádio da Luz and the Cathedral itself, has traveled the world and gained widespread media coverage in the international press.

The metrics from CoverageBook - a tool aimed at creating media coverage reports, which makes it possible to obtain relevant and credible data on the media coverage of a given piece of content or news topic - show that Benfica District was the subject of global media coverage, translated into more than 140 pieces distributed across digital platforms, social networks and offline media.

Total views, based on audience reach and social engagement, exceeded an estimated 4.66 million, with a combined potential audience of 439 million people.

As far as the published pieces are concerned, we can see that there has been extensive coverage in the international press - by various publications specializing in the fields of sport, economics and architecture - in countries such as Spain, the United Kingdom, Italy, France, Germany, Austria, Switzerland, as well as in Asia and the Pacific, the Americas, the Middle East and North Africa. On a global scale!

Interactions on social media totaled more than 105,000 - counting the sum of likes, comments and shares on social media platforms - reflecting a high level of public involvement.

The average Domain Authority - a metric scale from 0 to 100 - of the sites involved was 58, underlining the credibility and influence of the media where the content was published.